TikTok Strategy: Educational Quick Tips
Target Audience: UX Designers, web developers, and marketing professionals,
Content Concept: A series of quick tips extracted from a longer blog post about avoiding common usability testing mistakes.
🎬 Script/Structure:
Intro (0-3 seconds):
* Hook: Text overlay: “Usability Test Fails! 😱”
* Use a trending sound or a short, punchy music intro.
* Visual: Show a quick, dynamic montage of website screens or user interaction fails (e.g., frustrated user clicking).
Tip 1 (5-10 seconds):
* Text Overlay: “Don’t Skip the Script!”
* Voiceover (briefly): “Writing a detailed test script ensures consistent results. It’s the only way to be sure you can compare one test with another.”
* Visual: Show a well-structured test script with some bullet points.
Tip 2 (10-15 seconds):
* Text Overlay: “Ditch the Customer Panel!”
* Voiceover: “Using your existing customer panel is easier but may not represent new users.”
* Visual: Show images of new people in your target audience using your website
Tip 3 (15-20 seconds):
* Text Overlay: “Pay Your Testers”
* Voiceover: “Offer a gift card. It’s the only way to ensure they show up!”
* Visual: Gift card on the table
Call to Action (20-23 seconds):
* Text Overlay: “Want more UX tips?”
* Voiceover: “Follow for daily insights!”
* Visual: Show your profile and a graphic prompting a follow.
🏷 Hashtag Strategy:
* #UXTips
* #UsabilityTesting
* #WebDesign
* #UXDesign
* #UIUX
* #DigitalMarketing
* #UserExperience
* #DesignThinking
* #LearnOnTikTok
* #TechTips
🎵 Audio Recommendations:
* Upbeat, royalty-free music (check TikTok’s trending audio)
* A sound effect to mark transitions between tips
🔥 Engagement Hooks:
* Start with a relatable problem or “fail”.
* Keep the tips concise and to-the-point.
* Use visuals to illustrate each point.
📅 Posting Strategy:
* Post once a day or every other day, aiming for peak times when the target audience is most active (e.g., lunch breaks, evenings).
📈 Success Metrics:
* Track views, likes, comments, shares, and follower growth.
* Monitor your completion rate to see how long people are watching.
Would you like to adjust or expand any part of this strategy?
